...but you can't afford to do this in today's market. The emotional reaction to walking into a vacant apartment is going to derail the buyer’s excitement immediately. It has to show as well in person as it does online.
- Many sellers balk at staging costs of say 20k. However, if you don't sell immediately, the first price reduction alone will likely exceed the amount it would have cost to stage.
- Staging your apartment for sale is usually tax deductible (check with your accountant). Not only will you be rewarded with a faster sale and higher price, but the alternative simply does not work in today's market.
Wrapping It Up
The first buyers in are typically the best buyers - motivated and qualified. Capture them with tactics like those above, and convince them to do whatever it takes to win your apartment.
Selecting the right offer is not just about the highest price. Consider which buyer will execute the contract, get approved for a mortgage, and receive board approval. A bird in the hand may be common wisdom, but in a buyer’s market it’s axiomatic. Don’t get caught waiting for a hotter date that may never come along.
Lucky for you, I will be your wingman.
